Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

It’s frustrating to leave a conversation feeling completely misunderstood. You might have even thought you were crystal clear, yet the message didn’t land the way you expected. This happens all the ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...