A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Dogs can understand that certain words refer to specific objects, according to a recent study, suggesting that they may understand words in a similar way to humans. It offers the first evidence of ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...