adexchanger

AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech

Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...
Advanced Television

Upwave enables AWS Clean Rooms

Upwave, an analytics platform for brand advertising, is expanding its relationship with Amazon Web Services (AWS) to enable its customers and partners with AWS Clean Rooms, a privacy-enhanced data ...
TechCrunch

AWS gets data clean rooms for analytics data

Clean Rooms is the first major new product of this initiative. “Data clean rooms are protected environments where multiple parties can analyze combined data without ever exposing the raw data,” AWS ...
adexchanger

AWS clean rooms

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as ...
Marketing Dive

Amazon attempts to simplify data clean rooms with AWS tools

Amazon recently introduced AWS Clean Rooms, a new service that will enable AWS customers to collaborate and analyze combined data sets without sharing or revealing the underlying raw data, the company ...
TechCrunch

AWS Clean Rooms ML lets companies securely collaborate on AI

Amazon’s launching (in preview) a privacy-preserving service that lets AWS customers deploy “lookalike” AI models trained for one-off company-company collaborations. Called Clean Rooms ML — an ...
InfoWorld

AWS adds incremental and distributed training to Clean Rooms for scalable ML collaboration

The new capabilities are designed to enable enterprises in regulated industries to securely build and refine machine learning models using shared data without compromising privacy. AWS has rolled out ...
GeekWire

IDC MarketScape names AWS as a Leader in worldwide data clean room technology

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This ...
MediaPost

Disney Clean Room Adds AWS, Google Cloud Services

Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...
SD Times

AWS Clean Rooms enables analysis of data from multiple entities

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...
InfoWorld

AWS updates its Clean Rooms service with machine learning features

The capabilities, currently in preview, will allow enterprises to run machine learning on shared data while collaborating with partners and maintaining data privacy and security. AWS is planning to ...