Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Microsoft is retiring its 'This is an Xbox' campaign as all references have been pulled from its website. This comes after ...

Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

Xbox Game Pass will have a new, higher price for the game subscription service starting Nov. 4. With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

xbox logo on a phone in front of a microsoft logo - Nikolas Kokovlis/NurPhoto via Getty Images Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be ...