Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds out its offering. Clypd is one of several ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Troy Bubley, co-founder and president of diDNA. Programmatic advertising can be ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...