Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to ...

These six entrepreneurs explain what persuasive tactics have worked for them — and how you can adapt them to your own business practices. Let them know you care. When you make understanding the needs ...

Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

"The saying goes, 'You catch more bees with honey than with vinegar.' This expression is well-known. Persuasion is truly an art form, and those who are highly persuasive have honed the subtle nuances ...

An appeals court postponed gay marriages in Michigan following a judge's previous ruling that struck down the state's same-sex marriage ban. Earlier, Michigan county clerks opened their offices to ...