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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...
As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...
In 2016, Anaita Sarkar founded Olivia & Co, an online retail store selling personalised accessories. With a masters in commerce and marketing, Sarkar knew the importance of trying and testing ...
Jenny Stanley, MD at Appetite Creative, looks back at the recent Paris Packaging Week show. Paris Packaging Week 2023 was held from 31 January 31 to 4 February, and was attended by top packaging ...
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