Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
The start of something new? The group, known as The Gang Studios, made a deal with Savage Boar to debut the new track called “‘GigaPump’ by g3ox_em” in the games, making it a true debut for the gaming ...
Gaming platform Roblox is inviting artists to stream entire albums in the metaverse through virtual listening parties. By Tatiana Cirisano Over the past year, Roblox has hosted immersive virtual ...
The online gaming platform doesn’t want to just be known for the ‘metaverse’ any more as it seeks high profile partnerships with sports brands. Its head of sport explains why it’s moving on from the ...
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