From revealing stark data about marketers’ deteriorating mental health to exploring the ever-expanding martech landscape, ...

With limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills ...

Suresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.

New guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively ...

Consumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” ...

Following the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become ...

Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout ...

AI is fundamentally changing how marketing content is discovered, interpreted, and trusted – and most brands aren’t ready. As ...

Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman.

KFC’s strategy and innovation director says the biggest challenge it faces is becoming “famous” for more than just chicken.

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...