Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

It’s the beginning of the end for Netflix‘s lowest-cost plan that does not include advertising. In reporting results for the fourth quarter of 2023, in which it added a better-than-expected 13.1 ...