Last month I shared with you the how and why we respond to colors. Now let’s look at how they affect us. If we understand the responses to colors and the way they effect us, we can better utilize ...

Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (but without the amenities found in contemporary facilities). The place was ...

Colors are all around us. And whether we pay attention to them or not, the colors we surround ourselves with can have a profound impact on our lives. Similar to how our emotions can cause us physical ...

Do you have a favorite color you like to wear? For me, it's pink. You normally won't see me step out of my house without something pink on my being—whether that's a purse, lipstick, or a dress. I ...

Scientists have studied the effect of color on our mood, health and way of thinking for many years. Our preference of one color over another may have something to do with the way color makes us feel.

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Tinnitus, also referred to as ringing in the ears, describes the perception of sound in the absence of any external noise. One potential tinnitus treatment is noise color therapy. Noise “colors” match ...