Millions globally live with colour blindness, often unaware of their condition. An optometrist shares a quick, one-minute ...

If you think you don’t care what a character is wearing, these top designers will set you straight.

Optical illusions thrive online because they play tricks on human perception. The brain often relies on familiar patterns and ...

Altering perception changes artistic decision making in unexpected ways, and this experiment removes colour awareness entirely from the process. In this video, a specially built lamp eliminates the ...

IN a recent memoir, “The Visual Perception of Fine Detail”, Prof. H. Hartridge has discussed the way in which “the image formed on the retina is clarified and improved before it reaches the higher ...

Consumers simply prick a finger, place a drop of blood on a sample card, sealed into an envelope (provided) and mail it to ...

Nearly half of Minnesota’s new private wells contain arsenic, an invisible toxin that raises long-term cancer risks.

Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

The trailblazing soft synth that we’d all but given up hope on has made a glorious comeback, but how does Absynth fit into a ...

Ghana stands at a crossroads, where the choice of leadership is not merely about party colors or campaign slogans, but about ...