Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Social media content is becoming homogenized. To stand out, embrace your unique perspective. ChatGPT can help. Prompts can analyze audience fears and desires, generate impactful hooks, amplify your ...

Generative AI has revolutionized how businesses create content, from marketing copy to product descriptions to blog posts and internal reports. While these tools offer unprecedented efficiency and ...

Learn how to create content clusters that improve user engagement, boost your search engine rankings and drive more organic traffic to your website. With seven and a half million blog posts being ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

For content to make a real impact, it can no longer just be better—it has to be exponentially better. Search results are saturated, readers are increasingly skeptical, and Google is heavily ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...