Modern agencies balance art and science, using data-driven creativity to keep brands relevant and resilient in a fragmented ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

Successful leaders are those who think beyond the immediate ask—who interpret trends, forecast impact and design solutions ...

Companies investing in unified, managed and rich data layers will drive innovation in the coming decade. Through these ...

As generative artificial intelligence tools rapidly enter classrooms, workplaces, and creative industries, questions about ...

WPP has launched Agent Hub on its marketing AI platform, WPP Open. The tool centralises the company’s expertise, turning ...

According to multiple research reports conducted by TVision, campaigns for a telecommunications company using App Science's audiences consistently exceeded CTV averages for attention and ...

Learn about how this M.S. in Technology Management student is applying real-world strategy to leadership and learning.

This moment of radical uncertainty about the future of AI should prompt a society-wide reckoning with the fundamentals of ...

AI has erased the old divide between customer experience and data infrastructure. Marketing and data engineering now function as one connected discipline. Historically, customer experience has ...

Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

If your internet is flaky, or the provider has an outage, or you get hit with egress costs at the exact moment you need your ...