Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

TomTom and Miovision partner to deliver advanced data analytics for improved traffic signal optimization ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Tabular foundation models are the next major unlock for AI adoption, especially in industries sitting on massive databases of ...

Engine Data Science, LLC, a leading data and analytics platform purpose-built for the retail and CPG ecosystem, today ...

Amplitude, Inc. (Nasdaq: AMPL) has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...