Every year, data storage company Western Digital holds an innovation bazaar, bringing employees together to brainstorm ideas for the next big thing in data infrastructure. Last year, the event had a ...

Data is one of the most exciting sectors to be involved in at the moment. We’ve just spent two years poring over graphs and statistics about the pandemic, and many industries are about to embark on ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

Trust fuels connection. Transparent and ethical use of data builds confidence and encourages long-term customer relationships. Picture this. You’re scrolling through your favorite streaming platform ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer ...

Last month, the CEO of Netflix, Reed Hastings, explained what the death of a dog could teach us about data and creativity. Speaking at Code Conference, Hastings was reflecting on a conversation he’d ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...

Human creativity is the crux of innovation, spurring inventions that have shaped the world as we know it. From the first stone tools to generative artificial intelligence (AI), we have continually ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed? While the neurological mechanics of AI creativity are inspired by ...