Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

The soft launch landscape looks set to change in 2026. As technology evolves, so too do user acquisition and data collection.

Los Angeles Rams defensive coordinator Chris Shula is expected to be a candidate for his first NFL head coaching job this ...

This distinction is important because marketing is not a static discipline; it continually evolves.

The risk is that peaceful Muslim communities could provide fertile soil for radical Islamist preachers to recruit.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Behavioural economics has taught us that individuals can be poor at making optimal decisions. Shlomo Benartzi, a global ...