None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...

MIchaelAaron Flicker is the co-author of "Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands." ...

Electricity prices are elevated, but anyone who claims renewable energy has driven the rise is either uninformed or is ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Explore why approaching Customer Experience (CX) as a technology project leads to failure, and discover the importance of a ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

"The law does not allow a plaintiff to manufacture a false advertising claim under a theory of literal falsity by ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Rising consumer demand for healthier products combined with intensifying scrutiny of better-for-you claims in 2025 by an ...

Wealthy tech bro turned antivax crank Steve Kirsch attacked Paul Offit for refusing to debate antivaxxers, while Dr. Mike was "surrounded" by MAHA stans. These recent events led me to revisit the ques ...

Just in time for the holidays, on December 15, 2025, the U.S. Food and Drug Administration (“FDA”) Office of Prescription Drug Promotion (“OPDP”) issued an untitled letter (the “Letter”) to Karuna ...