We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...

Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel ...