Sound System is a next-generation rhythm game that brings guitar gaming back, while introducing an entirely new platform built around free music and community-driven gameplay. Shred guitar, sing ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

This game is called Sound System, and it's being developed by the team at Echo Foundry Interactive, led by two veterans of ...

Streaming platforms are turning passive listeners into active buyers, but most brands are still treating audio like it's 2015 ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...