Mobile interstitial advertisements are popular with marketers but can be controversial with customers. These full-page pop-ups, which appear as a pit stop on the way to a target webpage, have been ...

Google Play has updated its developer program policies with a number of new rules that will be phased in over the coming months, including some new restrictions on how apps use ads. Beginning ...

In some cases, changing certain characteristics of the ad can impact its chances of crossing more than one stage. For instance, adding animation to an ad increases the probability that the consumer ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

SEO, PPC & AIO Guides » Ad Size Guide » 320×480 – Mobile Interstitial Chat with SearchBot The 320×480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480 pixels tall. This ad size is ...

Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ...