LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

The Lego Smart Brick incorporates a silicon chip, copper coils, LEDs and a speaker, and is capable of reacting when it is ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...