WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

The franchise fee is the upfront payment required to the franchisor when you buy a franchise. It grants you the right to ...

At $847.9M in revenue, the self-funded CEO is proving that strategic precision can compete with billion-dollar marketing ...

This summer, a new tinge of green will grace Australia’s long-distance bus network as global powerhouse FlixBus expands into ...

The DTC model aligns with Most-Favored-Nation pricing, aiming to close the US drug price gap with other high-income countries ...

First, new chief executive Cindy Rose made her first big statement: a partnership with Google that will see the marketing ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Every December, like clockwork, marketing teams scramble to ‘use it or lose it.’ Campaigns are rushed out the door, media ...

Why Community-Centric Business Models Will Dominate 2025 The era of scattered digital presence is ending. Businesses relying ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

Q3 2025 Earnings Call October 29, 2025 9:00 PM EDTCompany ParticipantsJun Chung Hee - VP & Head of IRYang-Seob Kim - ...