The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

Watch me assemble this adorable mini mushroom building set! It’s a fun, quick diy project that brings a pop of cuteness to ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

As of Jan. 15, the Mega Pokémon Kanto Region Trio build is on sale for only $19.62 at Amazon, marked down from the usual ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

LEGO has just unveiled a new Insider Rewards set as collectors can build their very own Mini Pokémon Center Set ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.