For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Researchers at Los Alamos National Laboratory have developed a new approach that addresses the limitations of generative AI ...

Crops increasingly need to thrive in a broader range of conditions, including drought, salinity, and heat. Traditional plant ...

The expression "6-7" spread like wildfire last year, making its way outside the realm of usual adolescent slang and into the ...

Methane released in exhaust could move from one lunar pole to the other in less than two lunar days, with roughly half of it eventually depositing in areas that may preserve the original chemical ...

Psychological research increasingly suggests that the start of a new year allows individuals to separate past failures from ...

Surprisingly, the magic of snowflakes often begins with dust in the air. All it takes is for a cold drop of water to freeze ...