A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

As federal employees, the strategic planning process offers us a unique opportunity to shape the future of our agencies and the services we provide to the public. With the requirements under the ...

It's nearly impossible to discuss business strategy or future trends without mentioning how AI and GenAI are transforming businesses and workplaces. Leaders recognize the technologys’ potential to ...

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a ...

I’ve seen this firsthand working with organizations across industries. What used to be a solid year-long strategy window has shrunk to quarters, or even weeks. AI speeds up everything. It’s not just ...

Colleges and universities are navigating technological change, shifting demographics, evolving workforce demands and fluctuating economic conditions. As a university president, I’ve seen how ...

When 84 percent of executives say their organizations aren’t prepared for the next disruption, the problem isn’t just about managing the uncertainty; it’s outright confusion. Too many leaders still ...