Mobile app revenues rose sharply in 2025 despite a continued decline in downloads, as subscriptions and in-app purchases ...

Mobile game downloads saw a larger decline this year. In 2025, mobile games were downloaded 39.4 billion times, down 8.6% ...

Appfigures’ annual report on the app economy shows that app downloads fell in 2025, even as estimated gross revenue surged to a record high.

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...