On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

A marketing manager heads up a marketing department or a project or product team within the marketing division of a company. Using budgets allocated by the company, he helps develop and lead ...

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry. Cassie is a former deputy editor who collaborated with ...

Project managers must have an excellent grasp of organizational structure. The effectiveness of a project manager depends on how well he understands the relationships of a project to the ...

We may not have always called them “project managers,” but since the building of the pyramids, someone had to do the planning, budgeting and delegating responsibilities that laid the groundwork for ...