The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a storefront, a social post that pauses a scrolling thumb, or a product image ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...

Good clothes open all doors, an idiom says, and it applies to many aspects of business. Your brand is your most valuable asset. If you want your customers to see it as successful and well-organized, ...

CHICAGO--(BUSINESS WIRE)--Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. Vibes’ new ...

Search is evolving, and social platforms are now at the heart of discovery. Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, ...