Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Update: A minibus spending package passed by the House of Representatives on January 8, 2026, effectively cancels the Mars Sample Return program by eliminating almost all funding for future missions.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Marriages in South Korea have dropped by nearly half over the past three decades, while annual births have fallen to just one-third of 1995 levels, according to newly released data. The numbers show ...

AI is redefining retail far beyond supply chains, with adoption rates now outpacing smartphones and tablets. AI for retail is moving from experiment to essential, with adoption growing faster than ...

Social Security chief Frank Bisignano has pushed automation and web services as efficient ways to assist the program’s beneficiaries. But outside experts and former employees say he overstated the ...

HOUSTON – Houston electric customers will start seeing higher bills even if their electricity use stays the same. That’s because transmission utilities like CenterPoint Energy are raising the rates ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...