Opinion: Whether an influencer is paid to praise one product or disparage another, the legal question is the same: Are ...

False advertising is not taken lightly, and both consumers and the federal government are often watching companies to make ...

AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Logical fallacies are flaws in reasoning. They are often called informal fallacies. It's becoming more common for people to call out these fallacies by name. You often hear accusations of people ...

GOP candidate Vivek Ramaswamy highlighted US government data showing a significant lack of math and reading proficiency among American students. While he argued for education reform, he got accused of ...

It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...

Four months after Liberation Day, President Trump is poised to declare victory in his trade war. In July, he trumpeted his latest agreement with the E.U. as “the biggest deal ever made.” With the ...

Without going too far out on a limb, I believe almost everyone would like two things from their jobs and careers: success and happiness. They want to do well financially, receive recognition for their ...