Opinions expressed by Entrepreneur contributors are their own. Different audiences have distinct needs. Running seven ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The global market for solid oxide fuel cells (SOFC) is expected to grow from $3.2 billion in 2025 and is projected to reach $9.6 billion by the end of 2030, at a compound annual growth rate (CAGR) of ...

The global beauty devices market is projected to expand significantly, driven by robust consumer demand for multifunctional, at-home solutions and professional-grade technology. S ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...