Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

OpenAI celebrated ChatGPT's third anniversary over the weekend. The generative AI chatbot went viral in late November 2022, seeing tremendous growth ever since. About 800 million people use ChatGPT, ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

Samsung is making good on its promise to bring ads to users with smart fridges, with reports that they’re beginning to take up the entire display on some Family Hub appliances. For now, Samsung makes ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week. The ads will be shown on Samsung’s 2024 Family Hub ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...