John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the same as SEO for ...

A controversy is swirling at a Texas university. The trigger? A flowchart. On Dec. 1, the new chancellor of the Texas Tech University system sent professors a diagram laying out a chain of approval ...

Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI Overviews into AI ...

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest ...

Posts from this topic will be added to your daily email digest and your homepage feed. Documents released by the House Oversight Committee shed light on Epstein’s day-to-day, largely via email — ...

GEO, AIO, SEO—the acronym to describe this new marketing era is still up for debate. Regardless of whether you and your team call it generative engine optimization, artificial intelligence ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. When I first started Jotform, I spent a lot of time on SEO. I learned how people ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

SEO reporting is the reporting you do that bridges the gaps between SEO execution, a website’s performance, and stakeholder understanding. The better you can bridge that gap, the more benefits you’ll ...

Over the past several years, the digital marketing landscape has transformed more rapidly than it did over several decades. Brands no longer compete only for rankings but for relevance in an ...

Maggie Wachter, a mother of two in Philadelphia, has heard every rinse-and-repeat excuse in the book to skip a bath. Recently, Wachter’s 11-year-old son declared that no shower was necessary after a ...