Learn about self-enhancement, a bias by which individuals overvalue their own successes. Discover its implications, examples, ...

Discover how add-on sales boost revenue with examples and benefits. Learn strategies for maximizing profits through effective ...

Objections in life insurance aren't a dead end - they're an opportunity to build lifelong client relationships ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of Loyalty-Based ...

To protect the innocent, or perhaps the less than innocent, we’ll call him Clint and we’ll set the scene in an unnamed law firm in the 1980s. A formidable litigator, Clint grew up on a farm, served in ...