A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is …

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

Sep 22, 2025 · A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable …

May 6, 2025 · A/B testing is a solidly established experimentation method to compare two versions of a system or variable, such as a computer algorithm, a predictive analysis model, or …

Nov 12, 2025 · A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

3 days ago · A/B testing, or split testing, is a quantitative user research method. In A/B testing, researchers show different users two versions of the same design to identify which one …

Aug 30, 2024 · Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is …

Jun 23, 2025 · A/B testing, also known as split testing or bucket testing, involves comparing two or more versions of a software feature to determine which performs better based on predefined …

Dec 20, 2024 · Learn everything about A/B testing, from basic principles to advanced tools and AI applications. Discover how to run effective tests, choose the right tools, and master statistical …

Aug 11, 2025 · In an A/B test, A is usually the control — the existing version of whatever you’re testing. B is the variation — the change you believe might perform better.