Most companies think their brand problems are external. But here’s the truth: internal confusion is the real silent killer. Picture this: You walk into a boardroom, and every leader has a different take on what the brand stands for. It’s chaos. This isn’t just a small misstep—it’s a massive roadblock. Here’s what happens when your team isn’t aligned on the brand: • Marketing sends mixed signals. • Product development targets the wrong priorities. • Culture suffers, creating friction between depa