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Richard Montañez went from cleaning floors at Frito-Lay to becoming a PepsiCo vice president — and his rise became one of the most famous stories in corporate America. He joined the company in the 1970s as a janitor and steadily climbed the ranks, eventually leading multicultural marketing initiatives at the executive level. For years, Montañez told a rags-to-riches story about creating Flamin’ Hot Cheetos by seasoning unflavored chips at home with spices inspired by Mexican street food. The nar