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linkedin.com
#retailexecution #fmot #fmcg #nestle #dairytrends #portugalretail #commercialstrategy | Pascale Hagin
Is retail ready for a little more love? 🇵🇹💚 ️. I say 💯yes and Nestlé is the frontunner here, in one dedicated product. Kefir. Retail execution is more than just shelf space; it’s about the First Moment of Truth (FMOT). During my latest store check in Portugal, I saw a fascinating strategic pivot from Nestlé in the dairy aisle ...
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